A mother and son wearing Rubiks Cube costumes walk in flooded Saint Marks Square on the last day of Carnival on March 4, 2014, in Venice, Italy. His new book, Cubed: The Puzzle of Us All, tells the whole story. Steeped in the wisdom and also the humility of a born inventor, Cubed offers a unique look at the imperfect science of creation. He invented the cube in 1974, and when it was first sold in Hungarian toy shops in 1977 it flew off shelves. And he offers what he thinks it means to be a true creator (hint: anyone can do it). Erno Rubik the inventor of the Rubiks Cube inspires us with what hes learned in a lifetime of creating, curiosity. He reveals what it was like to experience the astonishing worldwide success of an object he made purely for his own play. He discusses the inevitability of problems during any act of invention.

He makes a case for being an amateur-something he has always considered himself to be. In Cubed, Rubik covers more than just his journey to inventing his eponymous cube. Rubik's own puzzle, the Cube, has been solved by millions worldwide for over forty years, became one of the bestselling toys of all time, and is recognized as a global symbol of intelligence and ingenuity. 'If you are determined, you will solve them,' he writes. He encourages us to embrace our inner curiosity and find the puzzles that surround us in our everyday lives. 'Puzzles,' he writes, 'bring out important qualities in each of us: concentration, curiosity, a sense of play, the eagerness to discover a solution.' To Rubik, puzzles aren't just games-they're creativity machines. Erno Rubik inspires us with what he's learned in a lifetime of creating, curiosity, and discovery.ĮRNO RUBIK was a child when he first became obsessed with puzzles of all kinds. The first book by the reclusive inventor of the world's most iconic puzzle: THE RUBIK'S CUBE.

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